Hmong & Southeast Asian Marketing · Minnesota
Built in Hmong. Not translated into it.
For Hmong American Partnership, that meant 10,000+ leads and 400+ enrollments at under $3 per lead. We build campaigns the same way for brands, agencies and public partners reaching Hmong, Karen and Southeast Asian Minnesotans.
Who this is for.
You need Hmong and Southeast Asian Minnesotans to actually see the campaign. And you need numbers you can report up.
You won the bid. Now you need Hmong and Karen outreach you can stand behind in the final report.
Hear from residents an open house won't reach.
Fill programs and grow enrollment.
Translated isn't the same as reached.
Most multicultural campaigns start as an English ad. Then someone translates it.
It runs. The numbers come back flat. And the takeaway becomes “that audience doesn't respond.”
They do respond. Just not to an ad that wasn't made for them.
Hmong and Karen families in the Twin Cities are on Facebook, YouTube and TikTok, often in their own language. They trust messengers who look and sound like them.
Every flat campaign makes next year's budget smaller. That's the real cost.
Everyone else translates. We build from the community out.
Brief
Tell us who you need to reach and what you want them to do. We come back with a plan.
Build with the community
Ads in Hmong, Karen and English, made with native speakers and real community faces. Not stock photos. We work alongside the organizations people already trust.
Launch and report
Campaigns run on Facebook, Instagram and TikTok, aimed at the neighborhoods where these communities live. You get reach, response and cost by community and language. Numbers you can put in front of leadership.
Have an audience in mind? Start with step one.
Send us the brief10,000+ leads. Under $3 each.
Hmong American Partnership (HAP) is a Saint Paul nonprofit serving Hmong and Southeast Asian families.
We ran their paid social with culturally fluent creative built for the community from day one.
The result: 10,000+ leads and 400+ enrollments, at under $3 per lead. A lead here is a real person raising their hand to learn more.
“Pure Growth Media has been instrumental to our enrollment. Across our programs they generated more than 10,000 prospective-student leads at less than $3 each and helped us enroll over 400 students — real people we've been able to serve and move toward better careers.
Christian understands our community and our mission, and he delivers results that fill our classrooms. I'd recommend him to any school, training program or business serious about growth.”
752,970 people reached. 357K in Hmong.
The Minnesota Department of Natural Resources needed its hunting and fishing awareness campaigns to reach the Hmong community in the Twin Cities.
We ran bilingual Hmong and English campaigns on Facebook and Instagram, focused on Hmong neighborhoods: East Side Saint Paul, Brooklyn Park, Maplewood and Blaine.
How we know it reached the Hmong community
Meta's reporting doesn't break results down by ethnicity. So we checked three ways.
Where
Engagement clustered in Saint Paul, Brooklyn Park and North Minneapolis, the metro's core Hmong communities.
Language
We wrote the Hmong-language ads with a team of translators, so they read like they were made in Hmong. Not translated after the fact.
Who
About 1 in 7 post reactions (13.7%) came from people we could identify as Hmong community members.
22 video views a day to 704. All organic.
Hope Community Academy's growth depends on families knowing and trusting the school.
So we told its story on video. More than 30 videos in one quarter, posted to the school's Facebook page.
Before mid-May, the page averaged about 22 video views a day. Once the videos hit full stride, it averaged about 704. That's a 31.7x jump, all organic. The best single day: 4,239 views.
Organic Facebook results, April 1 to June 16, 2026. No paid ads.
In their own words.
“During a time when our organization was navigating limited internal communications and marketing capacity, this team became a trusted extension of our staff. Their responsiveness, professionalism, and ability to quickly adapt to our needs helped ensure that our communications efforts continued seamlessly.
From managing day-to-day communications needs to helping keep projects moving forward, they consistently delivered quality support with flexibility and reliability. Their partnership allowed us to maintain momentum, elevate our visibility, and stay focused on advancing our mission and serving our community.
We are grateful for Pure Growth's support and would highly recommend them to any organization seeking a responsive, dependable, and collaborative communications and marketing partner!”
“Christian and his team became an extension of Hope. In one quarter they produced more than 30 videos that told our story the way it deserves to be told — and the results spoke for themselves. Our page went from a couple dozen video views a day to more than 25,000 video views in a single quarter, reaching nearly 47,000 people in our community, all organically.
For a school whose growth depends on families knowing and trusting us, that visibility is everything. I'd recommend Pure Growth to any school leader serious about telling their story.”
Want results like these?
Tell us who you need to reach. You'll hear back within 24 hours.
Built here. Led by someone from here.
I'm Christian Yang, a Hmong American and Saint Paul native. I started Pure Growth Media in 2017.
I've led marketing workshops for 150+ entrepreneurs with Hmong National Development, AEDA's Yobizmo cohorts, HAP, and the Minnesota Hmong Chamber of Commerce alongside MN DEED.
When we run your campaign, the person leading it is part of the community it's for.
Christian Yang, Founder
Ready for procurement.
Certified small business: Saint Paul, Ramsey County, Hennepin County, Minneapolis
Certified. Work with us can count toward your supplier diversity goals.
Facebook Blueprint certified
Google Analytics certified
Send us the brief.
Planning a campaign or teaming on a bid that needs to reach Hmong, Karen or Southeast Asian Minnesotans? Fill this out. It takes 2 minutes. You'll hear back within 24 hours, then we'll follow up with a plan and a ballpark cost.
Prefer email? christiankyang@pure-growth.com
You'll hear from Christian within 24 hours. Want to talk sooner? Email christiankyang@pure-growth.com.